The Incredible TruthSource Segregation can achieve upto
90% resource recovery from waste
With existing waste disposal methods we are able to salvage
only upto 20% of our waste.
By practicing source segregation, we can recover upto 90% resources from our waste
& become an enabler for the shift from linear to circular economy.
Let's Practice Source SegregationBecome A Saviour Of The Planet
A better world is created with better practices in place.
Source Segregation is the first and most critical step in efficient waste management.
Surprisingly, it is also the simplest to implement.
Some of the benefits of source segregation include:
- Improving the recycling potential for different types of waste being disposed
- Reducing pollution significantly
- Reducing cost of processing waste
- Enabling composting/ bio-methanization which help in enriching the soil
- Giving a dignified livelihood to waste workers
ALAG KARO INITIATIVE
Join Hands With Us On This Journey Towards a Clean City
Alag karo is an initiative that helps individuals and institutions become a part of the
solution rather than the problem of waste.
Alag Karo AlliesThe Change Makers
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We're CoveredMedia Box

6th September, 2017
SAURAV BATS FOR SEGREGATION
Former Indian cricket captain and brand ambassador of Swachh Bharat Abhiyan, Sourav Ganguly, shared how his daughter is careful of handling waste and tells them at home to segregate waste in proper form. He said it is important to pass the right message through the young generation, as the children are much more mature and have more exposure in schools

7th September 2017
HOLDING DADA'S HAND
Gurgaon: Civil society members, civic authorities and private sector biggies have joined hands to do "something different" to inculcate better waste management practices among residents to achieve what now seems like a distant dream — a Gurgaon that is free of garbage littered on roadsides and on vacant plots

6th September 2017
SEMINAR- WASTE SEGREGATION PROGRAM
Former Cricketer Sourav Ganguly, Swachh Bharat Mission Additional Mission Director Saurabh Jain, Coca-Cola India Public Affairs and Communications Vice President Ishteyaque Amjad, Tetra Pack Director Marketing Communications South Asia, East Asia and Oceania Jaideep Gokhale and Coca-Cola India Public Affairs and Communications Director Pablo Largacha